its not even an issue of features. 99.99% of internet users have heard of google. my guess is 0.001% have heard of simulscribe. this doesn't mean simulscribe can't compete or doesn't have a kick-ass product, but users still have to be able to find them.

i suspect the best way for simulscribe to compete with google is to be folded into an entity that is well known, and has the marketing budget to remain in the minds of potential users