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>In something like WoW...

Yes, but that is a game... badging (or gamification) of activities that are a stretch to be called games... that's what I find odd.

I will not decry these sites/services outright, simply because I have been on the internet since its inception and therefore cannot claim to be able to predict how newly adopting generations will use it.

I personally don't see the value of gamification - but there certainly is the genius site that will make the next killer with it. I don't feel they exist yet. The idea is in its infancy and will be say, 3 generations of companies will we all go "holy shit - that is so obvious!"



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