Can't say badging has ever motivated me outside of gaming and even then some are just highly repetitive to keep you playing. In something like WoW some of the badges actually require you to complete new sections of content and can be fun to acquire.
Yes, but that is a game... badging (or gamification) of activities that are a stretch to be called games... that's what I find odd.
I will not decry these sites/services outright, simply because I have been on the internet since its inception and therefore cannot claim to be able to predict how newly adopting generations will use it.
I personally don't see the value of gamification - but there certainly is the genius site that will make the next killer with it. I don't feel they exist yet. The idea is in its infancy and will be say, 3 generations of companies will we all go "holy shit - that is so obvious!"
