Great article about a previous innovation of Michelin that failed: In the 1990s Michelin developed a revolutionary new kind of tire with sensors and an internal hard wheel that could run almost perfectly for 125 miles after a puncture. They forgot to involve the ecosystem.

http://www.forbes.com/sites/frederickallen/2012/03/05/why-gr...

(edit: not being negative on this new product, just providing some context)