You may have misunderstood my last point; I wasn't suggesting that you take 100% market share and "kill competitors" literally, I was referring more about how you're going to at least match the features that these products offer. I say that out of frustration of not being able to find a full-featured small business accounting application. It seems like online invoicing applications are a dime a dozen; Freshbooks seems to be better poised to kick it up a notch and offer a full-featured small biz accounting package.
On your last point, 3.1, I feel like there's room for something more full-featured inside of one product. When I first saw Freshbooks, I was excited because it looked like you had a full featured small business accounting app, but then I was quickly disappointed because its basically the same as Blinksale.
Blinksale is focused on generating an invoice, which is why they charge per invoice. FreshBooks is a full billing app for service businesses, which is why we charge by client. It's similar (roughly) to the difference between a paper receipt book and a cash register. Each good for different use cases.
For small business accounting, try FreshBooks + Xero.
On your last point, 3.1, I feel like there's room for something more full-featured inside of one product. When I first saw Freshbooks, I was excited because it looked like you had a full featured small business accounting app, but then I was quickly disappointed because its basically the same as Blinksale.