CF had most of their people based in the WTC. The majority of them were sole earners in the family -- they had kids in school, spouses (typically wives) who didn't work, etc. By all rights the company should have evaporated that day. Instead they rebuilt it. OK great, it's just some company and it survived.
What made the story famous was the fact that the company went out of its way to support the families of its dead staff even when the company itself was in the middle of an existential crisis. And it has continued to be somewhat of a "good guy" (as much as you can say that about someone in that business). I am sure there's a lot of PR spin, of course, but I watched this happen in the news when they appeared to be struggling pretty hard and were not managing their PR at all. They tried cutting off the survivors but got hammered (and probably needed that password help!). Most companies just let their insurance deal with the dead employees' families.
(Hmm, by doing a quick search of "cantor fitzgerald 9/11" I see that they were indeed utter assholes before the event.)
Of course they've had a chance to burnish their image since then.
While that is quite generous of them, I feel I should point out that if they really felt that way about their employees' families, they could have accomplished the same goal without tying it to the continued survival of the company by buying good life insurance for all of their employees. They'd have to have made sure to get a policy without a terrorism exemption, but given that their offices were in a building that had already been attacked once that doesn't seem like a stretch.
It may have turned out well here, but you really don't want to tie together things like "the company survives" and "grieving widows continue to eat". And not just because it may involve things like calling up relatives of the deceased to ply them for passwords while the bodies are still warm.
What made the story famous was the fact that the company went out of its way to support the families of its dead staff even when the company itself was in the middle of an existential crisis. And it has continued to be somewhat of a "good guy" (as much as you can say that about someone in that business). I am sure there's a lot of PR spin, of course, but I watched this happen in the news when they appeared to be struggling pretty hard and were not managing their PR at all. They tried cutting off the survivors but got hammered (and probably needed that password help!). Most companies just let their insurance deal with the dead employees' families.
(Hmm, by doing a quick search of "cantor fitzgerald 9/11" I see that they were indeed utter assholes before the event.)
Of course they've had a chance to burnish their image since then.