*major launch partners paid $1.2MM each to be part of the launch* Woah! I had no... | Hacker News

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		nl on Nov 13, 2014 \| parent \| context \| favorite \| on: Letter to Amazon Board from Fired Ad Exec major launch partners paid $1.2MM each to be part of the launch Woah! I had no idea Amazon was making that much from advertising on the Kindles at launch (although I guess it's a little unclear what they are paying for there). I wonder how many launch partners they had?

us0r on Nov 13, 2014 [–]

Me either. Apparently they have a nice advertising business in general.

"I literally was sickened by what we were doing to Discover Card, one of Amazon’s largest customers spending over $13MM per year in advertising with the company."

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