I disagree. Customers will buy OLED simply because the price is right in comparison to other options. Consumers don't want 2k, 4k, OLED, bend-y screens or anything else, which is why OLED is not emerging. Distributers want 2k and 4k so they can sell licenses to previous license owners. (Maybe mobile device manufacturing wants OLED for battery efficiency but it's not a huge power savings anyway.) There are also a number of technical hurdles that become pronounced on OLED screens as big as 50". Polls indicate consumers are quite happy with the current LED LCD HD at the associated price point.
A perfect example is the average consumer doesn't even know what OLED is or what benefits it offers. The fact that you do, means you are not average, and are not considered as the majority buyer group. In fact, the benefits OLED offers, the customer already thinks they have, because screen manufacturing sales lingo is so completely f-ed up. The current top of the line HD LED tv is not backlit. Its edge lit. I did extensive research only to find out actual backlighting, what they call "active matrix backlighting" is only on LED TVs starting around $7k to $15k. All this is an example of 'here is the newest best technology that you need to have'. The bad news is, the customer just spent 2k on a big ass TV 3 years ago and they aren't going to by a new one for at least 3 to 5 more years... OLED is going to take it's sweet time getting here, 3 to 5 years. Meanwhile 2k and 4k is going to arrive in the next year or so because of pressure from distributers.
A perfect example is the average consumer doesn't even know what OLED is or what benefits it offers. The fact that you do, means you are not average, and are not considered as the majority buyer group. In fact, the benefits OLED offers, the customer already thinks they have, because screen manufacturing sales lingo is so completely f-ed up. The current top of the line HD LED tv is not backlit. Its edge lit. I did extensive research only to find out actual backlighting, what they call "active matrix backlighting" is only on LED TVs starting around $7k to $15k. All this is an example of 'here is the newest best technology that you need to have'. The bad news is, the customer just spent 2k on a big ass TV 3 years ago and they aren't going to by a new one for at least 3 to 5 more years... OLED is going to take it's sweet time getting here, 3 to 5 years. Meanwhile 2k and 4k is going to arrive in the next year or so because of pressure from distributers.