Well... I'm not sure "aren't willing to sell rights at a price netflix can afford with their business model" is the same as "aren't willing to sell the rights at a price that the market will pay."
Perhaps they think there is or will be a market selling pay-per-view, at which they can make more money, than selling to all-you-can-watch subscription services.
I have no idea if they're right or wrong (today or tomorrow), although certainly I know my preference as a consumer is to be able to watch anything I want for $8 a month or whatever. But my preference as a consumer is hardly the definition of "what the market will pay." I'd like restaurants to give me their food cheaper and always all-you-can-eat too, but I still pay for restaurant meals anyway. (Of course, there isn't exactly a pirating option for restaurant meals.)
> But my preference as a consumer is hardly the definition of "what the market will pay." I'd like restaurants to give me their food cheaper and always all-you-can-eat too, but I still pay for restaurant meals anyway. (Of course, there isn't exactly a pirating option for restaurant meals.)
Yeah, the analogy breaks down when you compare rivalrous goods to goods which are trivially copyable.
> Perhaps they think there is or will be a market selling pay-per-view, at which they can make more money, than selling to all-you-can-watch subscription services.
I think what he/she meant was that PPV (for example) doesn't address the whole market whereas access to Netflix is pretty ubiquitous and does address the whole market. It also creates a nearly efficient market in that the consumer gets to decide how much they are willing to pay for content - not the distributor (which is the current case of Time Warner, Comcast, etc).
Perhaps they think there is or will be a market selling pay-per-view, at which they can make more money, than selling to all-you-can-watch subscription services.
I have no idea if they're right or wrong (today or tomorrow), although certainly I know my preference as a consumer is to be able to watch anything I want for $8 a month or whatever. But my preference as a consumer is hardly the definition of "what the market will pay." I'd like restaurants to give me their food cheaper and always all-you-can-eat too, but I still pay for restaurant meals anyway. (Of course, there isn't exactly a pirating option for restaurant meals.)