QoS at the ISP level isn't the same as QoS at the customer level.
QoS at the ISP level is probably just something like not letting torrent traffic completely saturate their whole network, so the mostly average user just trying to load a webpage gets a reasonable response time.
If people want QoS themselves, they should just do it themselves with a router that supports it. If ISPs start doing what at&t is suggesting, there _will_ be bundle-packs, they'll be priced differently and it'll still lead to this[1], but with more abstract labels or shuffling around to group companies with similar content(bandwidth consumption).
