I think that background varies - some people are fluent statisticians and others come from different disciplines / careers. Anecdotally, my experience from browsing A/B testing advice online is similar; some content is very statistically savvy and some is a bit oversimplified.
I think that background varies - some people are fluent statisticians and others come from different disciplines / careers. Anecdotally, my experience from browsing A/B testing advice online is similar; some content is very statistically savvy and some is a bit oversimplified.