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This is an interesting yet drastically different take on a similar story from India. Some of you may remember articles about Arunachalam Muruganantham, an uneducated man who lost his family, friends and whole way of life in order to bring affordable sanitary pads to girls and women in India. Now he helps rural villages install, run and make money off of machines which produce sanitary napkins for pennies on the dollar, and at the same time teach local women how to use them and break cultural taboos. http://www.bbc.co.uk/news/magazine-26260978

So when I read this article about THINX, while I want to be positive about anyone who works to make people's lives easier and less stressful, all I see is commerce. These are basically luxury items that are intended for people who already have access to sanitary pads. It almost seems like the whole story about being inspired by a girl in South Africa is a marketing ploy to get people to purchase their product by preying on people's sympathy for an unrelated issue. If they really wanted to help women around the world, donating a small portion of sales to one African country is not what I would consider a realistic approach to that goal.



If they really wanted to help women around the world, donating a small portion of sales to one African country is not what I would consider a realistic approach to that goal.

... but it's a good start.




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