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Mandatory unsubscribe is totally fine, obviously.

But CASL includes making confirmation, welcome and update emails opt-in, or else risking an up to $10 million dollar fine.

Yes, really.

Even if you're not a Canadian business, this will apply to you if you email Canadians.

Yes, really.

Say goodbye to your opt-out email drip courses.



Wouldn't confirmation and welcome emails fall under "implied consent"? http://www.crtc.gc.ca/eng/com500/infograph3.htm

Seems like update emails might too, depending on the circumstances.




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