Yeah, actually, I don't read articles anymore that do shit like that. Also: If I end up on a website that has some sort of popup (like us on FB, sign up here), I instant-close it. I don't care how good the content is. If they annoy me, I won't read it.
If enough people do it, reading time will go down and bounce rate will go up. If that happens, someone might notice and decide to change something. I think there's no other way than that to tell them that their approach sucks.
