I respectfully disagree. I think Twitter putting more emphasis on media is at odds with Instagram — me thinks they would rather emphasize Twitter-specific content.
It would also be detrimental too for Instagram's future attempts to monetize itself. Why would FB/IG let the Instagram experience bleed elsewhere if they can only monetize it locally. They may eventually go the Twitter route of scaling back their API.
Yes. It is easy to insert ads to the embedded video(YouTube). It's not the case with embedded Images.It only helps to improve the Twitter experience. I don't remember clicking on the images(when they allowed it) to go the Instagram site. Nowadays, I sometimes click on the Instagaram links based on the info provided.
It would also be detrimental too for Instagram's future attempts to monetize itself. Why would FB/IG let the Instagram experience bleed elsewhere if they can only monetize it locally. They may eventually go the Twitter route of scaling back their API.