He doesn't sound like a Zen master to me either. I know it's probably hard to distinguish between Buddhist sects but "success and happiness" (the subtitle of the book that is promoted in the video) are not terms Zen Buddhism deals with usually.

Normal Buddhism does deal with these extensively, Four Noble Truths are all about suffering. But Zen Buddhism tends to dismiss these concepts as unimportant. They may be true, they may not be true, but while you're looking for happiness and success, Zen offers nothing.

Mindfulness meditation is rather cool, as is general Buddhism. I'm just trying to distinguish a bit here.