I don't read things like this (pricing and getting the most money is a specialty of mine so I don't have much need to mess with what is already working for me) but your comment piqued my interest so I took a look at a bit of the beginning of the pdf.
It's essentially an advertisement for freshbooks and agree with the "motivational" aspects complete with the obligatory testimonials (which I'm sure will or have been reciprocated). The story telling to me is annoying like a childrens book.
The "I'll show you how" uses this single example to make the point of why the information is valuable:
"I completely revamped how I ran my design firm to the point where I worked 19 days in one year and generated over $200,000 to fund my side project."
So we have n=1 here and no further data to back up the initial claim (could be elsewhere so if it is someone please correct me) of how all of this works.
I wouldn't base writing a book on making 1 or 2 smart moves that worked to generate $200,000 (I've done that by the way and over the course of many years so at least I could back the claim up with n= a much larger number btw.)
This is not to say these ideas don't work (some of the ideas do have merit) but we don't exactly a long history here of these tactics working from the author since it seems that after making that money he switched into starting freshbooks.
The PDF doesn't actually go into detail about how the author made over $200K in 19 days. In fact, the rest of the story doesn't mention anything else about that claim at all. It's a discussion between a fictional "Steve" and "Karen" about how Steve should not charge by the hour.
It's essentially an advertisement for freshbooks and agree with the "motivational" aspects complete with the obligatory testimonials (which I'm sure will or have been reciprocated). The story telling to me is annoying like a childrens book.
The "I'll show you how" uses this single example to make the point of why the information is valuable:
"I completely revamped how I ran my design firm to the point where I worked 19 days in one year and generated over $200,000 to fund my side project."
So we have n=1 here and no further data to back up the initial claim (could be elsewhere so if it is someone please correct me) of how all of this works.
I wouldn't base writing a book on making 1 or 2 smart moves that worked to generate $200,000 (I've done that by the way and over the course of many years so at least I could back the claim up with n= a much larger number btw.)
This is not to say these ideas don't work (some of the ideas do have merit) but we don't exactly a long history here of these tactics working from the author since it seems that after making that money he switched into starting freshbooks.