I'll check it out. To use organization behavior speak, I'd bet that culture is to knowledge workers what systemic design is to routinized labor. That being said, I think there is a lot more money to be made from designing systems than from designing culture for three reasons:
A) Everyone knows about the importance of corporate culture for knowledge workers. While different businesses might require different best practices, there is still going to be a lot of overlap between different companies with "good" cultures. WHEREAS few people know how to design efficient systems for routinized labor, and the systems will be very specific to the company.
B) Routinized labor scales much more, so creating good systems gives you a lot more leverage than creating good cultures.
C) Knowledge workers don't create wealth in predictable patterns. With the best culture all you can do is make it more likely that someone will create something of value. But with a good system you are actually increasing measurably increasing your yield, just like finding a better catalyst for a chemical equation.
edit: Of course this isn't to say that it isn't possible to design systems for knowledge work also. Public schools are an excellent example of this. (Although, strictly speaking, schools are designed to be like factories so maybe not.)
A) Everyone knows about the importance of corporate culture for knowledge workers. While different businesses might require different best practices, there is still going to be a lot of overlap between different companies with "good" cultures. WHEREAS few people know how to design efficient systems for routinized labor, and the systems will be very specific to the company.
B) Routinized labor scales much more, so creating good systems gives you a lot more leverage than creating good cultures.
C) Knowledge workers don't create wealth in predictable patterns. With the best culture all you can do is make it more likely that someone will create something of value. But with a good system you are actually increasing measurably increasing your yield, just like finding a better catalyst for a chemical equation.
edit: Of course this isn't to say that it isn't possible to design systems for knowledge work also. Public schools are an excellent example of this. (Although, strictly speaking, schools are designed to be like factories so maybe not.)