Not at all, it's just plain old PR. Any PR is good PR, remember?
Okay, it's a fun campaign and kudos to the agency for talking them into it - but I don't see anything earth shattering behind the smoke and mirrors.
the public controls Skittle's web site, to some degree.
Well, if that's what gets you guys so worked up then you'll be in for a disappointment. The flickr and youtube streams are owned by skittles - no public control. The wikipedia page is (predictably) already protected and will probably stay that way for the time being.
So what's left is the twitter stream, which is basically an animated wallpaper with the occassional bit of foul language.
Hm. Sorry, as said, nice little PR stunt and reasonably executed - but I don't see anyone talking about this in 4 weeks. In fact, expect skittles.com to change back to the classic marketing look once the little hype has worn off.
I think you're missing how clever this is. #skittles is the #1 trending topic on search.twitter.com. If you're at all plugged in, you can't get away from this.
Just how many bags of candy do you think they'll have to sell for this idea to pay for itself?
I don't think it's earth-shattering, either, but what does that have to do with anything?
I think you're missing how clever this is. #skittles is the #1 trending topic on search.twitter.com
What is the value of being the #1 trending topic on twitter?
Will they sell more skittles because people read about it on twitter?
I somehow doubt it...
If you're at all plugged in, you can't get away from this.
About 99.6% of internet users beg to disagree (that's the percentage of users who don't have a twitter account). Now, as an exercise, try to extrapolate the total reach of this campaign in terms of real world sales.
I don't think it's earth-shattering, either, but what does that have to do with anything?
Well, when I posted my comment the thread was full of people praising this mashup like the second coming. I just wondered if I missed something essential, but apparently this is just a similar effect to the twitter phenomena. - Lots of buzz and little substance.
Not at all, it's just plain old PR. Any PR is good PR, remember? Okay, it's a fun campaign and kudos to the agency for talking them into it - but I don't see anything earth shattering behind the smoke and mirrors.
the public controls Skittle's web site, to some degree.
Well, if that's what gets you guys so worked up then you'll be in for a disappointment. The flickr and youtube streams are owned by skittles - no public control. The wikipedia page is (predictably) already protected and will probably stay that way for the time being.
So what's left is the twitter stream, which is basically an animated wallpaper with the occassional bit of foul language.
Hm. Sorry, as said, nice little PR stunt and reasonably executed - but I don't see anyone talking about this in 4 weeks. In fact, expect skittles.com to change back to the classic marketing look once the little hype has worn off.