This is a huge, huge branding win the Skittles guy. Thousands upon thousands of people who would never visit their site (I mean, who the hell visits a website for a candy?) are not only visiting but immediately talking about it to all their friends. Skittles on Facebook has nearly 600,000 fans, more than John McCain, who I assure you spent a LOT more money trying to get people to like him.
Sure, people will say stupid stuff and try to mess with it. But the majority of people are saying funny or at least neutral stuff, and are drowning them out -- just like in the real world. The confidence in the resilience of their brand and in the technology behind this is impressive. These people Get It, get it even more than some readers of Hacker News.
Skittles on Facebook has nearly 600,000 fans, more than John McCain, who I assure you spent a LOT more money trying to get people to like him.
Well, that's not entirely fair. Most of the people using Facebook are what, 14-22? Definitely in the Skittles demographic. In the McCain demographic? Not so much.
This is a huge, huge branding win the Skittles guy. Thousands upon thousands of people who would never visit their site (I mean, who the hell visits a website for a candy?) are not only visiting but immediately talking about it to all their friends. Skittles on Facebook has nearly 600,000 fans, more than John McCain, who I assure you spent a LOT more money trying to get people to like him.
Sure, people will say stupid stuff and try to mess with it. But the majority of people are saying funny or at least neutral stuff, and are drowning them out -- just like in the real world. The confidence in the resilience of their brand and in the technology behind this is impressive. These people Get It, get it even more than some readers of Hacker News.