One of the best things I learned coming out of a failed video game startups (we had one win, our multiplayer tech is powering Quake Live :P) was the importance of positive and negative feedback for building an addictive community.
On BreakkUp.com, we're looking toward virtual goods instead of banners ads. There's no reason in this day and age that one can't easily produce and monetize e-cards and gifts on a micro level, for example. It better fits our demographic which is 25-35% teen — they practically ignore banner ads.
One of the best things I learned coming out of a failed video game startups (we had one win, our multiplayer tech is powering Quake Live :P) was the importance of positive and negative feedback for building an addictive community.
On BreakkUp.com, we're looking toward virtual goods instead of banners ads. There's no reason in this day and age that one can't easily produce and monetize e-cards and gifts on a micro level, for example. It better fits our demographic which is 25-35% teen — they practically ignore banner ads.