I pay for subscriptions, several, but I am never going to pay one publication a small fee every time I read an article. That model is completely counter-intuitive and punitive to the consumer.
What I _would _do is pay a flat fee to subscribe to several publications.
That's the only path: to give people more value than they expect for less money than they expect.
It could be multi-tiered: the more publications you subscribe to, the less each costs. So like there's the $19 plan, the $29 plan, and so on. Some tiers are even ad-free.
You'd also need to nurture all of these subscribers with a sense of community, public radio style.
This is more likely to emerge in the newsletter space than in the traditional new space. Innovator's dilemma.
Isn't this the main complaint people had about cable packages though? People were tired of paying $100/mo and only watching 10 channels out of 150.
I came across a startup awhile ago that was handling the micropayments for you and you paid a monthly subscription fee which is similar to what you want. I think the main issue is getting every publisher to agree to onboard to your platform before you have sufficient scale of paying customers.
It's a misunderstanding of the payment model really. No one watches 150 channels, the pricing is based on you being the average person who watches a subset of them, but it doesn't cost them any extra to provide all of them.
Regular users also don't really like usage based fees which is why every consumer plan has a fixed price rather than paying per use. Cloud storage for example charging you for "up to x gb" rather than "$x per gb".
How do you explain public utilities? No one has any issue with the fact that flicking a light switch in your home is technically a micropayment, as it consumes extra electricity that comes out in your monthly bill.
I would venture to say that what consumers don't like about micropayments is any combination of the following:
(1) It's a pain in the ass to provide payment info most places, and comes with the looming paranoia that your data is going to be abused;
(2) It's viscerally disgusting when e.g. AAA video game developers expect you not to notice the difference between $100 for marginal extra content, and 100 micropayment charges of $1 for the same amount of marginal extra content;
(3) It's an infohazard to the average person to inform them exactly how much they're spending on each thing in their life, because it tempts them toward a culturally validated budgetary anorexia.
Public utilities avoid (1) because it's a one-time signup with trusted vendors for years of service, they avoid (2) because utilities are priced (somewhat) rationally in nationally standardized ways, and they avoid (3) because utility bills can only get so itemized.
It's also the incentive structure that's different. E.g. I can choose to buy cheaper LED lights to reduce my electricity costs because the interests of lightbulb companies are mostly orthogonal to the (usage-based) interests of the utility providers.
Micro-payments are more akin to a hypothetical world in which the lightbulb company gets paid via my electricity bill; now they have an incentive to sell incandescents over LEDs. Similar to how micro-payment (and advertising) based news companies have an incentive to sell click-bait, because they're getting paid based on usage rather than a flat fee.
This seems like a problem of perverse incentives independent of the medium of micropayment (cash vs. ad farming), no? I suppose the only way around that particular problem would be to decouple their revenue from the number of people actually accessing their content, which as far as I can tell precludes those people being the patrons. Instead the patron would be some larger corporate or public body auditing and funding them based on merit.
Curiously, there are still perverse incentives even in the case of lightbulbs and other consumable goods or technologies: planned obsolescence, delay of technology upgrades, and deliberate backroom deals from associated resource providers.
Yes! You can partially decouple it through recurring subscriptions, or possibly bundling, such as cable TV. But I can't think of a viable micro-payment method that wouldn't have the same problem.
Planned obsolescence is a failure mode because unit consumption (vs metered consumption) is the monetization scheme. Hypothetically this could be decoupled through something like lifetime warranties, but that has too many failure modes to be broadly viable.
The point is, despite other perverse incentives, with lightbulbs you have a situation in which unit consumption and metered consumption are at odds, so one company can make more money by enabling the customer to spend less elsewhere. Of course, if you ever tie the two together, such that one company profits from metered consumption and controls/profits from the unit -- Inkjet printers with proprietary cartridges come to mind -- you've now adopted an anti-consumer business model.
It's ideal when corporate incentives end up opposed to each other for the benefit of the consumer, but I think you'll be hard pressed to create that through micro-payments.
Is usage based billing the same as micropayments? In any case, I have one utility company with lines connected to my house, so I put up with whatever they want to bill me. Very different marketplace than news papers.
> I have one utility company with lines connected to my house, so I put up with whatever they want to bill me. Very different marketplace than news papers.
Fair point. I suppose I'm considering the alternative scenario where rather than near-monopoly between utility providers in any given region, there is instead room for competition. I claim that even given such competition, those utility providers who offered usage-based billing would be at least as appealing to the public as flat-fee, usage-independent billing.
> Is usage based billing the same as micropayments?
Technically, I suppose you're paying for a resource which you are then allowed to use as you please. But since the average consumer doesn't have access to huge batteries or water reservoirs in their garage, and since utilities companies don't/can't price you differently per watt or gallon or water depending on which appliance you're using, the effect is identical as if utilities companies were instituting rationally (per unit of resource consumed) priced micropayments on each of your household appliances.
For utilities its tolerated because there is a massive difference in cost between servicing different users of different usage patterns. There is no way to have a fixed monthly bill for utilities in a way that is fair. If usage didn't incur such huge costs it would be a fixed bill like internet and phone plans.
While providing extra TV channels costs nothing. Even if you are a power user who watches 10x the TV as a normal person, it doesn't cost the company anything extra.
And also that many of the channels people were insisting they don't want were actually paying for coverage, not charging for it. (Home shopping, religion, etc)
This is totally hypothetical, but I wonder if a system whereby your dollars went to the publications you actually read, but you could immediately, at any time read anything else you wanted for free would work. There would be an obvious reason to subscribe (you get past the paywall for any publication that is part of the bundle) but you would have the feeling that you're not "wasting" money because your money only goes to the publications you actually support.
(In reality, of course, cable providers were mostly doing this under the hood along with pocketing a big cut for themselves; television is just expensive to produce. But it didn't help the feeling of unfairness when you didn't watch any sports but ESPN was probably the most expensive channel in your "package".)
Isn't that the YouTube premium model? You pay a fixed monthly fee, Google takes a cut and the rest is divided among the channels you watch. It's supposedly in proportion to the watch time you've allocated to each of them, but I'm not sure that's ever been confirmed.
I thought Spotify's model is all subscriptions go into one pool that gets divided by platform wide listen time.
EDIT: this is indeed the Spotify model while youtuve's approach was to treat premium as a make up for missinflg ad watches so pays out from the individual viewers subscription.
>I am never going to pay one publication a small fee every time I read an article
That's fine for you, but I also pay for subscriptions and have 8-10 publications that I'm not interested in subscribing to, but would pay some amount to read the odd adhoc article from them.
It's a hard game to figure out, because many sites feel like they're worth $20/mo, which is true if you are reading a large amount of their content. But if I'm looking at 1-4 articles a month from them, that's a huge per-article price, even a $1/article micropayment would be a deal for me. Add on top of that the shenanigans they play with ending subscriptions at so many of the sites...
Blendle [1] had this model for a while but shut it down a couple years ago. It was nice to have to option to buy individual articles from publications that I enjoy reading occasionally but not enough to subscribe.
Washington Post tried cheap "day pass" subscriptions and they didn't really work.
Publishers already relying on subscription revenue need to be careful: some portion of the people already paying $20/mo could save a lot by switching to $1/article.
Newsrooms also hate that approach because of the incentive structure. A lot of the most important stories aren't the ones people want to spend $1 to read.
Maybe this is a silly question, but why don’t more publications offer multiple options? They’d have to tweak it some as they go but it seems to me it could be worth it
No bundling model is going to work with the papers worth reading, with high-value ones. Look at that list: no FT, only partial WSJ, no Bloomberg (only Businessweek), no Economist, no NYT, no Foreign Affairs, no SCMP. I guess Foreign Policy and Puck bundled could be cool but most "high-value" publications are excluded. This is like netflix where it's never worth subscribing because it's ten thousand things you don't care to watch.
> No bundling model is going to work with the papers worth reading, with high-value ones.
The "high-value" ones don't need to bother with micro-transactions either. They can tell everyone to kick rocks or pay for their subscription -- because they already have a large well-established market of people that consider them high-value enough to pay their subscription fee.
On the other hand, many of the regional ones (for me) like the Houston Chronicle, The Dallas Morning News, Austin American-Statesman and sometimes the Fort Worth Star-Telegram and Los Angeles Times are not in the same position to do that. That doesn't make them not "high-value". Maybe they could get away with micro-transactions but instead of having to manage that they can sign up with services like Apple News+ and focus on the value they bring, regional news.
It's also subjective as to whether or not the other ones included are "worth reading". I personally enjoy quite a few listed in the Science & Tech section, but don't read them enough to pay for individual subscriptions, or deal with micro-payments that I have forgotten about a month later when the statement arrives.
There may be a space for these "high-value" publications to get together and form their own bundle, if they were so inclined
>Apple News+ is ~$13 The list of publications included
Fyi... Apple News+ subscribers don't get the full subscription to all the participating publications. This means a subset of articles and/or partial articles (teasers) that require extra payment to get past a paywall to read the rest of the story. This surprises some people.
People seem to be complaining that they can’t access Washington Post articles, but in 2024, when that thread was written, The Washington Post was not included in Apple News Plus. It joined in 2025 (https://9to5mac.com/2025/09/29/apple-news-just-added-the-was...).
What you could do before that was register your Washington Post subscription, if you had one, with the Apple News app, then you’d be able to read full Washington Post articles - perhaps this was confusing the forum posters?
Apple News+ has tried this. If anyone could pull it off, it's Apple.
But the problem is, it's not comprehensive enough. The two major newspapers/magazines I read aren't on there, because they've got enough market power to require their own subscriptions. Meanwhile, this is similarly missing the long tail of a lot of links I follow that are paywalled.
And then of course there are the massive usability issues. If I see a link on HN to e.g. Forbes, and click it, I just get the paywall. Apple News+ doesn't work in the browser. I understand that sometimes it's possible to use Share... in the browser to send an article to Apple News+, but that seems to require knowing it's one of the included 300+ publications? Which nobody's going to memorize...
I think there's some digital equivalent of the old "pay 25 cents for a newspaper" model buried in the discussion somewhere.
If I had a quick, anonymous way to pay a site 5 cents to read an article, or a dollar to read all the articles I want for some time period, or something to that effect, I'd happily pay that from time to time. What I don't want is a million subscriptions I have to pay 3 or 4 dollars a month for, when I don't read any individual site often enough for that to make sense.
And I definitely don't want them to model the system after fucking video game transactions. The fact that the author mentions the buying it in game currency as something to base this on blew my mind.
>That model is completely counter-intuitive and punitive to the consumer.
I disagree with this so much. Paying for a thing once and getting the thing is absolutely intuitive. Subscription models where you pay generally for access over a time period to a broad swath of things is counter-intuitive. I want to read a handful of articles from NYT a month. I will never sign up for a subscription for that, so I just don’t really get to read NYT articles. I’m sure there is an amount I could agree to pay for an article.
In reality every article worth reading is available for free, using certain urls. So I’m not so much refusing to pay for url access as much as I am deciding to pay for publication and app access.
> That model is completely counter-intuitive and punitive to the consumer.
It's really not, as evidenced by the fact that paying for what you use is how almost every physical good works, and many professional services (a lawyer's time).
It's fine for you to dislike the model -- I dislike it too. I don't like that it makes me anxious about consuming the next small unit of <whatever>. But there's nothing inherently counterintuitive or punitive about it. It's the simplest and most defensible payment model possible.
Before the time you mention, the common model for TV was, you bought a TV, and you got as many channels as your antenna could pick up, all for free. Advertisers fought over the privilege of having access to your living room so much so that they sponsored whole shows, as they had with radio before TV. From this revenue, every local station was able to put together a news broadcast, and national networks broadcast the national news every evening, all for free as far as the viewer was concerned. This was the golden age of journalism, back when people believed the journalists [0].
Somehow all the media advances, the democratizing influence of the internet, the rise of social media, and the ubiquity of constant streams of news in various forms has just made the news more expensive and less trusted.
And, frankly, anyone even remotely considering microtransactions needs to take into account that one third of the population distrusts the media and another third gives it no credibility whatsoever—and money in the form of microtransactions would have to follow credibility, because nobody pays for what he believes is a lie.
> I am never going to pay one publication a small fee every time I read an article. That model is completely counter-intuitive and punitive to the consumer.
Why not? The only argument I see here is that you have strong feelings.
People are very accustomed to paying for each thing they buy - that how we acquire almost everything. It may be "punitive" in some sense but it's fundamental to every marketplace.
iTunes thrived on that basis - paying for each song. I don't see people objecting to paying 10 cents (or whatever) to read an article.
Which is why ideally both systems would exist. Some people prefer to read the same few publications all the time. Others (like myself) browse extensively and regularly come across paywalled articles. I'm clearly not going to shell out a monthly or yearly subscription to read a single article I find interesting, especially if this means spending thousands and thousands of dollars on hundreds of subscriptions to read all of the paywalled articles I run across. But if there was a button on top that said, "click here to pay .22 cents and gain access to this article", I'd be happy to do it. I could read a a dozen paywalled articles a day from across a range of publications and it would cost about as much as a cup of coffee.
Under the current system, we both lose out. I can't read the paywalled article and the publication doesn't get any of my money.
What I _would _do is pay a flat fee to subscribe to several publications.
That's the only path: to give people more value than they expect for less money than they expect.
It could be multi-tiered: the more publications you subscribe to, the less each costs. So like there's the $19 plan, the $29 plan, and so on. Some tiers are even ad-free.
You'd also need to nurture all of these subscribers with a sense of community, public radio style.
This is more likely to emerge in the newsletter space than in the traditional new space. Innovator's dilemma.