> Apple doesn't need to solve AI. It's not core to their business in the same way that search engines aren't core to their business.
Apple's core business is providing well-crafted products and user interfaces for all kinds of interactions. Do you really think AI/LLMs won't change the way we use computers?
> They can trivially pay Google a billion a year for Gemini.
I'd be willing to bet that in less than 5 years, this will sound like saying "they can trivially pay Accenture a billion a year for slightly better UX design" today.
If your high-profile misses become the subject of both memes and major news stories I'd say you are still the benchmark in UX, yes.
Even "Apple design has peaked" is a meme if you've been following this stuff for more than just one decade. (Sure, one day it'll most likely be true, but that doesn't make everyone predicting it now a prophet retroactively.)
Apple's core business is providing well-crafted products and user interfaces for all kinds of interactions. Do you really think AI/LLMs won't change the way we use computers?
> They can trivially pay Google a billion a year for Gemini.
I'd be willing to bet that in less than 5 years, this will sound like saying "they can trivially pay Accenture a billion a year for slightly better UX design" today.