> cost of doing business is increased to include data centers, power, and bandwidth
Microsoft Azure was launched in 2010. They've been a "cloud" company for a while. AI just represents a sharp acceleration in that course. Unfortunately this means the software products have been rather neglected and subject to annoying product marketing whims.
They've had cloud products for a long time, but I don't think that Microsoft fundamentally changed. I still see them organized and treated as an Enterprise software company. (This is from my N=1 outside perspective.)
ChatGPT says that "productivity and business processes" is still the largest division in Microsoft with 43% of revenues and 54% of operating income (from their FY2025 10K). The "intelligent cloud" division is second with 38% revenue and 35% operating income. Which helps to support my point -- their legacy enterprise software (and OS) is still their main product line and makes more relative profits than the capital heavy cloud division.
Microsoft Azure was launched in 2010. They've been a "cloud" company for a while. AI just represents a sharp acceleration in that course. Unfortunately this means the software products have been rather neglected and subject to annoying product marketing whims.