It does?

Google AI studio is their developer dashboard.

Google Vertex is their equivalent of Amazon Bedrock.

Google Gemini Chat is their ChatGPT app for normies.

Google Antigravity is their Cursor equivalent.

I agree what you’ve listed makes sense as a product portfolio.

But AI Studio is getting vibe coding tools. AI Studio also has a API that competes with Vertex. They have IDE plugins for existing IDEs to expose Chat, Agents, etc. They also have Gemini CLI for when those don’t work. There is also Firebase Studio, a browser based IDE for vibe coding. Jules, a browser based code agent orchestration tool. Opal, a node-based tool to build AI… things? Stich, a tool to build UIs. Colab with AI for a different type of coding. Notebook LM for AI research (many features now available in Gemini App). AI Overviews and AI mode in search, which now feature a generic chat interface.

Thats just new stuff, and not including all the existing products (Gmail, Home) that have Gemini added.

This is the benefit of a big company vs startups. They can build out a product for every type of user and every user journey, at once.

Don't forget Gemini CLI

In another 2 years we'll probably be back to just "Google" as digital agent that can do any research, creative, or coding task you can imagine.

I concede.

> Google Vertex is their equivalent of Amazon Bedrock

Well, that clears that up.

In "real world" you don't use OpenAI or Anthropic API directly—you are forced to use AWS, GCP, or Azure. Each of these has its own service for running LLMs, which is conceptually the same as using OpenAI or Anthropic API directly, but with much worse DX. For AWS it's called Bedrock, for GCP—Vertex, and for Azure it's AI Foundry I believe. They also may offer complementary features like prompt management, evals, etc, but from what I've seen so far it's all crap.

And In practice, when I needed to use one of their models for a small project, it turned out that the only sane way is to go via OpenRouter…

Also gemini-cli (terrible)

Google ADK (agent development kit, awesome)

The also launched a coding agent Jules: https://jules.google/

Jules is the first and only one to add a full API, which I've found very beneficial. It lets you integrate agentic coding features into web apps quite nicely. (In theory you could always hack your own thing together with Claude Code or Codex to achieve a similar effect but a cloud agent with an API saves a lot of effort.)

Google ADK is real nice and gives you an API as well (also web browser and terminal prompt)

Jules is nifty. Weirdly heavy on the browser CPU.

Wasn't there something called Bard at some point?

Bard is the old name of Gemini

you forgot jules

Everybody forgets Jules.