I didn't say she was an idiot. Honestly, the way the ad business works sometimes, it makes more sense to idiots than to smart people. ;-)
A lot of people with her background come to the online ad business. While brilliant, they find they have a lot to learn and a lot of assumptions that they need to throw out the window. Fortunately, the brilliant ones have no problems learning so they come up to speed quickly, but this doesn't help them to understand things prior to digging in a bit.
A lot of people with her background come to the online ad business. While brilliant, they find they have a lot to learn and a lot of assumptions that they need to throw out the window. Fortunately, the brilliant ones have no problems learning so they come up to speed quickly, but this doesn't help them to understand things prior to digging in a bit.