They've done this with their in-market shoes where they go for $200-$300 a pair depending on the makeup.
I'd say that $200 is approximately the right markup compared to the regular price of an Air Force considering what's required for individual customization. I do note that the price of a shoe may be high to begin with.
That being said, they've stepped it up beyond your example and gone with "Bespoke" options for their shoes. $800 a pair.
I'd say that $200 is approximately the right markup compared to the regular price of an Air Force considering what's required for individual customization. I do note that the price of a shoe may be high to begin with.
That being said, they've stepped it up beyond your example and gone with "Bespoke" options for their shoes. $800 a pair.