There's a difference between positive euphemism/spin and outright fabrications.
Also, when creating/leading you often have to preemptively believe things at the edge (or just over the edge) of plausibility, in order to have any chance to "make them true". Such statements are not 'true' in a rigorous academic or legal sense, and even have a risk of becoming completely falsified as events develop.
But at the time and in the spirit in which they were offered, they declare the speaker's honest hopes and beliefs about what's possible. Sometimes the speaker is even deceiving themself, by signalling more certainty than is warranted about uncertain outcomes.
Culturally, people should understand that implicit disclaimers apply... as when a coach tells their team, "we're going to outplay our opponent" or a commander tells their soldiers, "we're going to take this objective". The statements are aspirational, not yet literally true, and they are spoken aloud as an intentional mechanism for increasing their chances of coming true.
Also, when creating/leading you often have to preemptively believe things at the edge (or just over the edge) of plausibility, in order to have any chance to "make them true". Such statements are not 'true' in a rigorous academic or legal sense, and even have a risk of becoming completely falsified as events develop.
But at the time and in the spirit in which they were offered, they declare the speaker's honest hopes and beliefs about what's possible. Sometimes the speaker is even deceiving themself, by signalling more certainty than is warranted about uncertain outcomes.
Culturally, people should understand that implicit disclaimers apply... as when a coach tells their team, "we're going to outplay our opponent" or a commander tells their soldiers, "we're going to take this objective". The statements are aspirational, not yet literally true, and they are spoken aloud as an intentional mechanism for increasing their chances of coming true.