The product space they entered, UX design tooling, was very crowded. Sketch and InVision were the kings and there were a dozen other reasonable options to choose from (including ones in browser with real time collab and other interesting tech).
Figma entered that market later and won on a combination of technology and product innovation aka execution.
The product space they entered, UX design tooling, was very crowded. Sketch and InVision were the kings and there were a dozen other reasonable options to choose from (including ones in browser with real time collab and other interesting tech).
Figma entered that market later and won on a combination of technology and product innovation aka execution.
But they absolutely entered a crowded market.