Geotargeting of ads is essential for local businesses. Banning it would make advertising only practical for national brands. It would be bad for the world if only national brands could advertise.
I live in a unique town name in the US, pretend it’s “Foo.”
I tried to buy ads for “Foo photography” as people in my town literally type that in. And my budget wasn’t enough to buy all instances of that search.
I didn’t need geotargeting for my local business.
Comically google kept trying to geotarget. Every time it did this I would get people all over the place who searched “photography” and a large percentage was burned. I kept trying to turn off geotargeting.
