I think that was true at some point in his life, but these days he regularly and deliberately torches billions of dollars just to make a point on principle.
Which car you buy makes a significant difference to your life, but virtually zero difference to shareholders of the automaker, so buy whatever car you want instead of spiting yourself.
Which car you buy makes a significant difference to your life, but virtually zero difference to shareholders of the automaker
while this is true for a single person, of course the opposite is true if there is a significant movement (like the one that appears we are experiencing) if significant number of people stay away from a certain car brand.
also, on the personal note - I am a Tesla owner and have planned on replacing my 11-year Tesla S with a new Model Y, my wife said “over my dead body” :) hence, even on personal side the car buying can be a moral issue - not necessarily thinking “CEO will soon be homeless due to my purchase of lucid vs model y” but "I won't contribute a single penny to perhaps one of the most vile human beings that currently walks on Earth
