It's also worth noting the S and X haven't been available in Australia for years (and I assume some other countries), which is probably a limiting factor too.
But that doesn't explain the massive drop in sales.
It really is a combination of better and cheaper Chinese EVs, Trump negatively impacting Australia e.g. tariffs, undermining security and Musk's antics e.g. Nazi salute etc.
Electric cars are getting simpler. Lithium-iron-phosphate batteries are safer. BYD has an "E-axle" kit, where motor, axle, and differential are a single unit. That goes with a power electronics box and battery.[1] Talks CANbus to the controls. Plug everything together and put a body on top, and you have a car. Or a truck.
EVs from all manufacturers are getting much cheaper. Margins are decreasing. This is a big problem for Tesla, with their grossly inflated stock price. Musk liked to say that Tesla investors are not investing in a car company, they are betting on Tesla's technology. What technology? Tesla is way behind Waymo in self-driving. There are at least four other humanoid robots as good as Tesla's, none profitable. Tesla is nowhere in solid-state batteries.
Rivian is outselling all other US makers in electric pickup trucks. Rivian's truck is not weird, like the Cybertruck, and it seems to be a decent pickup truck, although overpriced. I see them being driven around, often being used to do truck things, not just car things.
Even in the US, with protectionism keeping BYD out, Tesla isn't doing that well any more.
Thankfully, we only have a few months before this excuse runs dry.
Tesla has had the slowest and most minor refresh cycles of any car marker in my lifetime and it has had a minimal impact on sales. Not sure why a refreshed Y is suddenly going to result in a 70% increase in sales.
Especially when in the next few weeks Trump/Musk are expected to start a trade war with Australia.
The other downside is that us other drivers get to experience their beta testing in prod. Few things are as annoying as driving behind a Model Y where the adaptive high beams don't work properly, and getting flashed by every oncoming car for miles on end.
They did operate on a "continuous refresh" basis. However, it mostly stopped for almost 2 years now. Other than HW4 I don't think anything else is different between current models and their iterations 2 years ago.
Edit: mostly speaking about Model Y, as Model 3 had actual refresh recently.
Nobody in europe is buying Chinese evs? Teslas are hot garbage. Also the real car manufacturers have better alternatives now. Experience matters. The sales figures are from before he went full Nazi. Some Teslas are banned for safety reasons in UK and Europe. That's how shit they are. Anyway - who is going to want a car that will be set on fire or at the very least keyed down every side within a week of owning it? Insurance costs alone will make them prohibitive to buy. Musk isn't going to last long anyway. He's on a death spiral. Hope he dies screaming. Nazi scum. SELL $TSLA
