I'm past calling this unintentional. It's not. If it's some random account barely anyone has heard of, posting interesting stuff every now and then, then sure, that's unintentional - and also mostly harmless. However, if the creator is somewhat known[0], posts regularly, and their content is structured and polished, and they start uttering phrases like "like and subscribe" or "ring the bell"[1], or Patreon is mentioned - then you're looking at entirely intentional manipulation.

To a degree, it's unavoidable - it's the nature of the medium and the economy at large. Making quality videos is pretty much a full-time job, so even the creators with purest of hearts will be forced to include stuff that puts their videos on SponsorBlock lists. But then there's a difference between those who want you to subscribe to their Patreon and maybe buy some stickers so they can afford treating their hobby as a job, and those whose content is just a vector for feeding you first-party and third-party (sponsor) ads. Most well-known vloggers are, unfortunately, the latter. Also anyone who's called or calls themselves an influencer is - it's literally the definition of that word.

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[0] - Perhaps you could say they're "effectively a brand" in their niche - but then, that phrase alone should tell you something.

[1] - Unless it's preceded by "climb the steps" - then you're dealing with a whole other barrel of monkeys.

I don't agree with this at all. No one is forced into making video cration their only job. Yes, making videos on weekends means less "output" and as a result a smaller following. But so what? It's still a choice. And IMO almost always a bad one if you care about quality - pretty much no person can keep up creative quality for long when working on a schedule and that's before you even get to intentionally degrading the quality for the sake of monetization.

Every person at the very least has the choice of just creating and sharing things rather than trying to build a business. Of course calling them "creators" already shifts the discussion into the worldview that shapes the current internet.

If "Youtuber" isn't a profitable job without engaging in slimy practices then maybe it shouldn't be a job at all. In fact, trying to make any human activity into a profitable business is one of the big if not the main driving forces behind the enshittification of the internet as well as many things outside it. And it's always this same justification - that engaging in shitty behavior is required to compete.

Personally I don't mind you mentioning your Patreon [0] but "like and subscribe" guarantees a dislike from me and I sure as hell am not going to subscribe [1]. Sponsored sections will get me to immediately close the video and make a mental note to ignore videos from that person in the future. Yes, I could use SponsorBlock but if someone is willing to sell themselves in that way I don't trust them or their videos to not be also compromised in other less obvious ways. It's important to remember that Youtube and similar media is completely optional entertainment and you don't need to engage in any of it.

[0] Please consider alternatives though, Patreon itself is a pretty shit website what I only use begrudgingly.

[1] I don't use youtube subscriptions at all, only RSS subscriptions for the very few channels I want to follow - most things are not important enough to get regular releases from and I'm fine with only seeing videos that are good enough for others to share them with me.

Maybe it gets a bit weird when you start messaging your favourite Youtuber and they reply fast enough that you feel like it's a personal conversation rather than a professional correspondence. Sending a letter to Cronkite would have been far less immediate.

Treating media as anything other then virtually entirely read-only has always been what nutters do - they'd be the only ones writing any significant numbers letters to the person if the TV, and the same is probably true of modern media.