To me it will be most interesting to see who attempts to manipulate the models by stuffing them with content, essentially adding "duplicate" content such as via tautology, in order to make it have added-misallocated weight; which I don't think an AI model will automatically be able to determine, unless it was truly intelligent, instead it would require to be trained by competent humans.

And so the models that have mechanisms for curating and preventing such misapplied weighting, and then the organizations and individuals who accurately create adjustments to the models, will in the end be the winners - where truth has been more honed for.