As most startuppers here aren't really in the same game as Google, it's hard to "lose" an employee to them. People who want great perks, a decent-sized, steady paycheck, and free food at all hours at a pretty sizable company will choose Google every time. Those looking for more adventure, potentially less pay, and real equity at a small company will always pick the start up.

Your real competition when it comes to recruitment is all right here, reading this site...