> Amazon does have digital purchasing of Video. Amazon added the ability to subscribe to a limited video version of Prime using in-app purchasing, and that kind of account will bill purchases using in-app purchasing.
Amazon Prime was originally an add-on to regular Amazon accounts that provided expedited delivery as a flat rate subscription. Later, Amazon got into the streaming business and bundled access to films and shows into the Prime subscription. For a while it was kind of a useless perk since the available content was old or low quality.
Later, as Amazon acquired more popular content and then created an in-house production studio, they added the ability to rent or "purchase" (rent) streaming video content on a per-episode/season/film basis without requiring the full Prime subscription service.
This was designed to address Amazon customers who were primarily (pun intended) interested in the video content, not the physical goods.
Sorry, I do not parse this. What did they add?