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I find that there is a peculiar kind of work ethic in the US (or at least in Silicon Valley), but it's something other than Protestant. It's relentlessly optimizing oneself to death.

You can't just exercise, you need to be participating in some mudbeast games or run marathons or lift 5 times your body weight. You can't eat healthy, you have to religiously follow the latest fad diet and preach it while you are at it. You can't just work hard, you have to embrace hustle culture. Your kids need to be constantly exhausted from being in every sport and extracurricular you can sign them up for.

Oh, and your efforts on all these axes must be quantified, tracked, and gamified. Preferably by an app you pay a subscription fee for. And if your psyche rebels against all this you need therapy and/or pills. Because otherwise you are simply not competitive.

And that's the key: competitive. People don't have friends here. They have the Joneses to compete with.



All of that definitely exists in America but I don’t agree that it’s that widespread or even a majority. Especially amongst average people in the Midwest, South, Texas, etc. What you’re talking about is more of a coastal urban cultural phenomenon, whereas the loneliness epidemic seems to be widespread.


But I think that's the point. A society can be extremely individualistic or more collectivist. Loneliness is an affliction of individualistic societies. And of course there is a spectrum to this.

A common refrain heard in Russia when it switched from Communism to Capitalism back in the 1990s was that people stopped talking to their neighbors. Before the switch everyone was equally poor so there was no envy. There was little pressure to work hard, so people had more time to socialize. The change was abrupt enough that everyone noticed.


But the loneliness issue is more of a recent phenomenon. In the past, Americans worked even more hours - but they had more social interaction and less family fragmentation at work and home.

I think you could blame the loneliness issue on excessive individualism, but I wouldn’t blame it on competitive, hard-working culture. Especially because there are many places in the US which absolutely do not have a competitive culture yet still suffer from loneliness.


Those places have that "frontier spirit", "trespassers will be shot again" signs, and houses that are at least a mile apart. I think they are self-selecting for people who like loneliness.


I noticed the same thing but found it was affluent millenials (maybe gen z now) who were really into it.




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