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Right, but that is a lot of what I'm asking. What makes you think those are all better due to this contest? If I recall, a lot of why it was making the news was because Netflix was already popular in the industry. They certainly weren't that new of a name.

The main one I don't think I would have doubts about is the recruitment. But, I don't recall them being a place that needed recruitment help, even at that time.

To be clear, I found the thing fun to consider. I certainly am not upset that they did it. I do harbor a gut feeling that its ROI is greatly overstated.



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