It's important to remember that the internet is still very very new. Like the generation of digital natives are barely in adulthood. Sure, it's existed in some form for about 40 years, but most of the world didn't have access for the longest time. I wouldn't be surprised if we see massive changes in the next 20 years from the people who grew up on the web (specifically people outside the United States and Europe, where access was harder for a long time)
"Digital native" are the people who grew up with computers. Many kids born in 1980's and later grew up with computers in their earliest memories.
I'd call the current generation "Social media natives", because that is the biggest difference from the previous generation. 90s kids grew up with games and communication, but they were free from facebook, youtube and instagram.
Many kids in the US and Europe grew up with computers[1]. There's a large large population of people from Africa, South America, Asia, etc. who just got internet access in the last 10-20 years.
