I would hope that in some point in the future people would stop caring about how much/far their posts were shared. The "social graph" is a polluted concept that ad-fetishists at Facebook came up with to try to track and monetise all our contacts online. That we still get some sick thrill out of using it as an internal metric to gauge our self-worth is something that should be stamped out with all haste.
I think there is some overlap and so you are probably correct to chasten me.
The audience that I am discussing in that piece is a direct audience though. Clicking through to a blog post and reading it is a very different sort of interaction than clicking a "repost" button or clicking a "like" icon.
That post was also one of an early set of posts about the issues of trying to find content online in a sea of SEO generated bullshit. Something that I have written about quite a few times since.
My thinking on the topic has changed a bit since that post and I think that I have a) resigned myself to not being able to wind the clock back to the 00s before Google and SEO killed content discovery and b) to just posting content that I find interesting and not worrying about who reads it and what they think.
