As always in economics it is about volumes and margins.
If the competitors (mainly AMD, Intel and to some extent ARM) will keep seeing growing volumes and insane margins they will be attracted to bring to invest and take part of that market.
Till now gaming GPU market did not bring to AMD the necessary margins to really push them to bring a better competition to Nvidia. Even 10/15 years ago when ATI was way ahead of Nvidia technologically for 2/3 years (the HD 4000 and HD 5000 generations vs the Nvidia flops of the 9000, 200 and 400 series) Nvidia was posting billions of profits and ATI posted a whole...19 millions of profits across 3 years.
But today's GPU market thanks to it's non-gaming sales is much bigger to ignore (which is why Intel entered it as well) and those players will likely react.
You don't need to have the best premier product, you need to have your products good and priced well enough that they will be chosen over the competitor's.
If the competitors (mainly AMD, Intel and to some extent ARM) will keep seeing growing volumes and insane margins they will be attracted to bring to invest and take part of that market.
Till now gaming GPU market did not bring to AMD the necessary margins to really push them to bring a better competition to Nvidia. Even 10/15 years ago when ATI was way ahead of Nvidia technologically for 2/3 years (the HD 4000 and HD 5000 generations vs the Nvidia flops of the 9000, 200 and 400 series) Nvidia was posting billions of profits and ATI posted a whole...19 millions of profits across 3 years.
But today's GPU market thanks to it's non-gaming sales is much bigger to ignore (which is why Intel entered it as well) and those players will likely react.
You don't need to have the best premier product, you need to have your products good and priced well enough that they will be chosen over the competitor's.