Defaults matter. Making Google the default everywhere will cause people to stick with Google, for the most part.
Why is it legal for the monopolist to pay other companies to help it keep its monopoly? If Google couldn't pay Apple or Mozilla to make Google Search the default on their respective browsers, perhaps we'd see other, better defaults, and maybe people would continue using those defaults, eroding Google's market dominance.
> But "being the default choice with a trivial switch possible" is hardly an abuse of power.
The ease of switching isn't all that matters. I suspect if you polled a representative sample of people, they would tell you they believed that Google is the only option for web search. At best, some might admit they've heard of Bing, and then only because it's been the default for IE/Edge for years.
Why is it legal for the monopolist to pay other companies to help it keep its monopoly? If Google couldn't pay Apple or Mozilla to make Google Search the default on their respective browsers, perhaps we'd see other, better defaults, and maybe people would continue using those defaults, eroding Google's market dominance.
> But "being the default choice with a trivial switch possible" is hardly an abuse of power.
The ease of switching isn't all that matters. I suspect if you polled a representative sample of people, they would tell you they believed that Google is the only option for web search. At best, some might admit they've heard of Bing, and then only because it's been the default for IE/Edge for years.