It's a poor use of AI really that doesn't add anything to the product, and was instead clearly there to add something to the stock price to cash in on the hype.
If it was actually opt-in and helped people make better snaps...
(I'm well outside their key demo now, but their push messages seem out of touch even taking that into account. No, I'm not interested in lenses or adding people I've never had any reason to hear of...)
edit: Thinking about it a bit more, after their initial thing they've generally been missing boats... they could have made a nice TikTok clone with the snap map as a bonus - but most of the vaguely interesting snaps on the map don't have user info, and subscribing to the interesting users seems bugged on top of that.
If it was actually opt-in and helped people make better snaps...
(I'm well outside their key demo now, but their push messages seem out of touch even taking that into account. No, I'm not interested in lenses or adding people I've never had any reason to hear of...)
edit: Thinking about it a bit more, after their initial thing they've generally been missing boats... they could have made a nice TikTok clone with the snap map as a bonus - but most of the vaguely interesting snaps on the map don't have user info, and subscribing to the interesting users seems bugged on top of that.