Eh, this is something up for a lot of debate, and will quickly fall to principal-agent problems and complexities in human systems an internetwork that quickly make any large piece of software inscrutable to any individual. Each individual may believe they have 'full control' of the system state, but that's generally a lie we tell ourselves to feel comfortable.
I never said it was under complete control of one individual. The search algorithm is under complete control of Google, divided among various employees. The search algorithm is not a rogue AI running amuck, out of human control.
Eh, this is something up for a lot of debate, and will quickly fall to principal-agent problems and complexities in human systems an internetwork that quickly make any large piece of software inscrutable to any individual. Each individual may believe they have 'full control' of the system state, but that's generally a lie we tell ourselves to feel comfortable.