How many people are using their macs to listen to iTunes? I get YouTube, Netflix, anything you can watch on chrome, but iTunes is more of a phone, home pod, Apple car thing, and even then many people use Spotify rather than iMusic. Are other providers using QuickTime or similar encodings for non-Apple provided media?
All the streaming services normalize music on loudness.
That’s why you aren’t constantly adjusting the volume of your speakers/headphones to compensate for the way each song was originally mixed and mastered.