Am I alone in finding the following quote profoundly depressing: "It cost Patrick $8.95 to buy [halloweengiftcards], $100 for a writer to make 5 pages of content, and he made thousands in sales."
Ditto "If you’re a productivity app, write a page for “increases productivity in Healthcare”, another for “increases productivity in Education”, “lowers cost in Healthcare”, and so on."
This kind of seo-engineering just seems so desparate, as if SEO is the be-all and end-all of running an online business.
Whatever happened to having a site that obeys all the normal 'rules', and provides valuable information / services / products to your target audience. They'll find it.
I find that pretty annoying when I'm looking for tools, but I do think it works, with varying degrees of shadiness. Some companies completely rebrand a product as if it were custom-designed for an area, taking their Foo Software and making it Foo Software for Healthcare, when in fact that's a lie and it wasn't customized for healthcare at all (and certainly not based on any knowledge of the area or research into its practices). Maybe users don't notice, and even if they do, sometimes you can mitigate it by just giving refunds freely to the users who complain, and keeping the money of those who don't.
An even scammier version of that is to rebrand software you didn't even make, like take VLC and rebrand it as customized video software for $whatever, when indeed you've done no customization for anything.
This seems incredibly idealistic. Patrick is providing relevant and valuable products to people. If this $110 investment in a halloween-themed variant to his site brought thousands in sales, then clearly not everyone was "finding it" where it was seasonal bingo content.
People were looking for Halloween bingo cards, Patrick provided them in the most obvious place. In what way is that not providing valuable information/services/products?
Ditto "If you’re a productivity app, write a page for “increases productivity in Healthcare”, another for “increases productivity in Education”, “lowers cost in Healthcare”, and so on."
This kind of seo-engineering just seems so desparate, as if SEO is the be-all and end-all of running an online business.
Whatever happened to having a site that obeys all the normal 'rules', and provides valuable information / services / products to your target audience. They'll find it.