Is there any evidence that North Face's actions "backfired" other than the creation of this video and the loss of a microscopic corporate customer?
This also seems similar to the actions of one of North Face's customers, Patagonia, when they stopped doing co-branding with some VC firms: https://news.ycombinator.com/item?id=19558512 (2019).
This also seems similar to the actions of one of North Face's customers, Patagonia, when they stopped doing co-branding with some VC firms: https://news.ycombinator.com/item?id=19558512 (2019).