I think sometimes tone is important. Both jubilantly celebrating a massive association with an incredibly awful company, and condescending to users by calling them stupid, don't really seem to serve anyone.
The problem isn't that they aren't spinning right, the problem is that it's pretty obvious that Cloudant doesn't care about working with evil companies, and that you're feeling somewhat disdainful of a lot of your users.
Both are unbecoming, and I think that's all people are trying to reflect (even if they are somewhat confused in how they frame their statements). People want to believe that you all aren't just smart, that you're good guys, so to speak, ie. that all the talk about "being good" isn't opportunistic, or that you aren't mean and reactive. I don't think either of those things matter particularly, and maybe they aren't germane to the kinds of conversations you'd hoped to be having, but I understand the impulse.
The problem isn't that they aren't spinning right, the problem is that it's pretty obvious that Cloudant doesn't care about working with evil companies, and that you're feeling somewhat disdainful of a lot of your users.
Both are unbecoming, and I think that's all people are trying to reflect (even if they are somewhat confused in how they frame their statements). People want to believe that you all aren't just smart, that you're good guys, so to speak, ie. that all the talk about "being good" isn't opportunistic, or that you aren't mean and reactive. I don't think either of those things matter particularly, and maybe they aren't germane to the kinds of conversations you'd hoped to be having, but I understand the impulse.