I think the goal of this lawsuit is probably more than just a fine. There will be a push to break up the companies into independent silos so google can’t frontrun its own ad exchange.
Man, as much as I'd like to see it, it really cracks me up when people think this has a snowball's chance in hell of happening. Google and FB are _required_ to win elections now, have been since 2012. This golden population control goose will not be killed. Instead it'll be taken care of and fattened up.
Google: "This is fine."
They print money at an astonishing rate with AdSense.