Eh, I see it as different to a billboard - a lot of people use google as the only way to find your site where they type in a brand name to find your business (ie lots of people don’t use urls).
This is putting a step inbetween someone trying to access your website where they HAVE to read about a competitor (because they have to read to see if it’s your site or not). Your competitor can even choose the wording of their link and description, while you are stuck with something google has arbitrarily chosen.
It’s more akin to hiring people to stand outside the entrance of your competitors store, and when they see people going in they go up and try to convince the people to your store rather than the competitors.
This is putting a step inbetween someone trying to access your website where they HAVE to read about a competitor (because they have to read to see if it’s your site or not). Your competitor can even choose the wording of their link and description, while you are stuck with something google has arbitrarily chosen.
It’s more akin to hiring people to stand outside the entrance of your competitors store, and when they see people going in they go up and try to convince the people to your store rather than the competitors.